Neopets, a beloved pet site founded in 1999, is about to celebrate its 25th anniversary in November 2024. After several ownership changes, the brand is making a significant comeback, increasing its presence across various platforms, including the internet, PR campaigns, toy lines, popular stores like Hot Topic, and at licensing expos and comic cons.

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At Neopets, I served as the Marketing Coordinator and Graphic Designer. My responsibilities included collaborating closely with the social media team and creating the majority of the brand's graphics, both print and digital. Additionally, I played a key role in organizing comic cons and maintaining a strong community presence.

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Because of the diverse range of tasks I handled at Neopets, I have divided this category into three sections.